Digipak cover research

 

Amy Winehouse crosses between R&B and soul, her image as an artist is fifties styled. The text on her CD in particular is of a fifties styled LP, and is designed to look like an old LP record. This relates to her sound as an artist, as her music has a soulful jazz tone. The long and mid-long shots of her, convey her as an artist as being independent and the dramatic make up suggests she has an attitude. The background of the lyrics have a black, wiped chalk-board effect which gives the impression that education isn’t important to her and that she is anti-authoritarian, this is also something which is reflected in Kate Nash’s sarcastic attitude in her videos. The font inside the digi pack is displayed at a slant and uses a simple text. This simplistic lay out conveys the simplicity of her songs, however the slanted text could also represent the R&B slant she has placed in her music. The overall CD package sells Amy Winehouse as a soulful young trend setting artist.

Duffy is an antique pop genre merging modern day pop with a Dusty Springfield sixties tone. This cross genre and the sixties theme running through her music relates to our artist Kate Nash as she too uses elements of sixties themed mes-en-scene and sounds to create her music style. The black and white mes-en-scene used in this digipac reflects Duffy’s simplistic and soulful voice. The insert is simplistic and continues the black and white theme of this album, with sections of the lyrics displayed on the pages of the inserts in capital bold white lettering. This black and white theme is edgy and classy; it conveys the artist’s tone and style. The bold, white capital letters create a statement from the artist; ‘spend your time on me’, and the ellipses makes the consumer want to listen to the song. The front cover uses a mid – close up of Duffy looking thoughtful and in-touch with her soul. This sells Duffy as an artist who is caring and modest.