concept pitch feedback

We designed a pitch for our music video as part of our research and planning, we then asked for feedback from the audience of teenagers, of both sexes, as to what they thought.

'Great Concept...too in key with the artist rather than devoting the video to the tone of the music', 'The song is quite long, maybe you could try to edit a section out...Liked the skeleton idea'. 'The vintage look you are aiming for is too focused on, and should perhaps be less of a priority...the theme is really interesting and captivating of our attention'. 'The song is a little long, and one or too ideas may be unachievable, however  the over all concept is great!'

We now have lots of suggestions to take into account whilst we plan our music video further, we have been able to see our potential audience's initial thoughts, and now have a clearer understanding of the direction we want to take our video in, what we can and can't include, and what our audience's  likes and dislikes are. By completing our pitch we have shaped our music video to complement it's target audience.