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What content, Style and Image will your audience expect from your music video for this artist?

M  In terms of content, I think our target audience of 13-21 year olds will expect a classic pop/indie video. Ideas we have currently brainstormed for our video surrounding this includes some levels of performance for example: lip-synching and elements of role play; characters other than the main playing unconventional instruments such as the flute (instead of the standard guitar for instance); many costume changes, all bright and vintage clothing with a unique edginess to them; various close ups, especially during lip-synching and scenes of high emotion; a narrative is essential: all Kate Nash videos we have researched contains a story- usually surrounding the theme of love; perhaps animation, depending on how effective this is- there is use of animation in ‘Pumpkin Soup’. Choreographed dancing is a possibility however, we are unsure as to how effective this would be for our particular video as there is plenty of narrative planned which would over-shadow this. There would definitely not be any provocative images- indie music videos in particular (and some pop videos which are aimed at a young audience) seem to have a certain innocence to them and sexual images would not fit in with our video.

M  The style of our video would- to fit in with indie conventions- very bright and colourful. More specifically, to reach the expectations of a standard Kate Nash video, 60’s themed. This would include quite psychedelic mise-en-scene, quite Alice in Wonderland themed. For example, in Kate Nash’s video for ‘Pumpkin Soup’ she has mutant singing, instrument-playing cats dancing in the background. We want to take our audience to another place, try to get them in touch with their imagination so we will need quite strange props and scenarios in our video. The camerawork (e.g. shots and angles) would be standard and can coincide with any genre of music video.

M  Kate Nash herself has been described as quite quirky in reviews and even as ‘weird’ when watched playing live. We want to adapt some of this ‘weirdness’ and create something utterly unique. Other artists we could incorporate elements from could be Lily Allen (especially from the ‘The Fear’ video- this was based on Alice and Wonderland), The Drums as their video’s have a very 60’s, Beach Boys vibe, Florence and the Machine (particularly in her video for ‘Dog Days’- I really like the gypsy theme and we could adapt elements of the mise-en-scene from that video to ours), and possibly The Clash as a darker side to our video.

M  The image described will be constructed throughout our video using escapism and strange, fantasy situations. Bright colours and 60’s theme will help aid this and fast editing will help keep to the conventions of a traditional indie/pop video.

What will we see in your video and how will this take up 3-4 minutes of screen time?

M  In our video, we are planning various scenarios surrounding the life of a young girl and her best friend which is incidentally a skeleton. The lyrics tell a metaphorical story of how she has been best friends with this skeleton since she was very young but now ‘everybody thinks I’m weird’. We will take the metaphor out of the lyrics and use a literal skeleton. Scenarios will include really simple scenes of the girl and her skeleton boarding a tram, viewing artwork at the museum and at the park. This is very simple yet the simplicity makes it humorous as no one expects to see a life-sized skeleton on the swings. I think it will also be effective as it plays upon our target audiences’ real life situations. For example, the majority of our target audience will be experiencing new places whether that being new schools, colleges, universities and jobs and everyone has friends left behind or that are unspoken to. Therefore our video will hopefully affect out audience emotionally due to its life like message and this will help our video become a success.

M  The artist will be acting throughout alongside the skeleton, mainly doing everyday activates, as stated above. She will also be lip-synching.

M  Our video will fill up 5.07 minutes of screen time by including various scenarios, lip-synching, performance and random images (as inspired by other Kate Nash videos).

M  Our video will not be boring simply because it is different. It will tell a story, but at the same time, not a standard story. It can be perceived to be a love song, for example, but there are not many videos where there is a girl and a boy is replaced by a girl and a skeleton.

M  The theme is defiantly 60’s based with influences of Alice in Wonderland. Imagination and a sense of fun will be something we will aim for whilst making the video.

M  There is a narrative and it is fairly simple: girl has a friend, girl is bored of the friend, girl attempts to leave the friend, girl comes back to the friend. The lyric ‘I could never let you go/and that is all I know’ will be something we will bear in mind whilst making the video as to remind us that while we are making them demonstrate fight scenes, there will always be a sense of a strong, unbreakable bond between them.